Trademark Blog
Trademark Insights for
Business Owners
Plain-English articles on trademark registration, USPTO filings, brand protection strategy, and intellectual property — written by a licensed trademark attorney for entrepreneurs and growing businesses.
All articles are written by Felicia Altman, Esq., trademark attorney and founder of Make Your Trademark, PLLC — a flat-fee trademark firm serving clients nationwide.
Topics covered
All Articles
3 articles — updated regularly
Understanding Trademark Classes: A Practical Guide for Small Business Owners
The USPTO divides goods and services into 45 classes. Understanding which class — or classes — apply to your business is one of the most consequential decisions in the trademark filing process.
Intent-to-Use vs. Use-Based Trademark Applications: Which One Do You Need?
When filing a trademark application, the path you choose depends on whether your mark is already in commercial use. Understanding the difference can save you time, money, and complications down the road.
5 Reasons to Register Your Trademark Before You Launch
Many entrepreneurs wait until after launch to think about trademark registration. Here's why filing early — ideally before your brand enters the market — is a sound strategic decision.
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