Why early trademark filing matters

Your brand is one of your most valuable business assets. Registering a trademark protects that asset and gives you the legal tools to grow with confidence. A registered trademark puts others on notice that your brand is protected. This alone often discourages competitors from adopting similar names. With a registered trademark, you gain the ability to bring claims in federal court, seek damages and legal remedies, and record your mark with U.S. Customs to help block counterfeit imports. Trademark rights in the United States are often based on priority of use. Filing early helps secure your position and reduces the risk of conflicts down the road.

The USPTO currently generally reviews new applications for the first time approximately 6–12 months after filing.

Assist international clients with USPTO registration through required U.S. counsel representation.

Please note: Trademarks are evaluated subjectively by the USPTO, and registration cannot be guaranteed. Our attorneys will guide you through every step of the process and respond to USPTO concerns on your behalf, but cannot guarantee approval of your mark. Payment of service fees and USPTO filing fees is due regardless of whether the USPTO accepts or registers the application.